At Ferghanat, we believe culture shapes how businesses think, grow, and endure. Our roots are international, and our purpose is to bridge worlds. The firm’s founder, born to Chinese parents and fluent in English, Mandarin, and Japanese, developed an early interest in global markets—particularly in ADRs that sit at the intersection of geographies and governance.

Over time, this evolved into a broader understanding: culture is not just about language or custom, but a driving force behind how companies operate and how people lead. This perspective allows us to introduce American business models to Chinese readers and help American firms understand the unique dynamics of the East Asian market.

We’ve written about business models on platforms like Sina Finance, analyzing how cultural forces impact a company's success on the world stage. These experiences continue to shape the questions we ask: What kind of internal culture sustains long-term value? How do we treat people with consistency and respect? And how can a strategy reflect not only what a company does, but what it stands for?

This is the perspective we bring into every engagement, whether analyzing companies from China, the United States, or anywhere in the world.

“善用兵者，避其锐气，击其惰归”